Why do top binoculars like swarovski cost so much? Is it because they cost that much more to make or is it because they know that people will pay for the best? If it is the latter then why can't other companies match their quality and performance at a lesser price or have they already?
Well, they are not made in China. And the market is a small number of bird nuts. NASCAR fans buy little 10x25 Nikons. 
[QUOTE=lvn600]Why do top binoculars like swarovski cost so much? Is it because they cost that much more to make or is it because they know that people will pay for the best? If it is the latter then why can't other companies match their quality and performance at a lesser price or have they already? [/QUOTE]
This question has been discussed recently, the link below may help;
http://www.birdforum.net/showthread...light=swarovski